For over a decade, the idea was to establish a lubricant manufacturing company that could serve the region from within. The vision was to be a regional player that could attract global expertise and combine them with the knowledge of the regional needs and demands, a lubricant manufacturer that follows international standards and understands national cultures and markets. Then, late in 2019, while the world was heading into a pandemic, a phoenix rose to give hope and offer much-needed services to the region.
Phoenix was established in August 2019 as Phoenix Grease & Lubricants Manufacturing LLC. It chose its headquarters in JAFZA (Jebel Ali Free Zone) Dubai UAE to be central to its regional network of partners and clients, having significant markets in Asia, Africa, and the Middle East. In addition to its strategic location, Phoenix takes pride in its relatively young age; it utilises top-notch facilities, including a fully automated production plant and a fully equipped state-of-the-art lab for quality assurance and oil tests.
This, coupled with its team of international experts and seasoned technicians, ensures that Phoenix consistently delivers on its promise to the region: unparalleled international quality with competitive regional prices.